Change to News-Dispatch web publication |
Change to News-Dispatch web publication |
Jul 30 2010, 08:26 AM
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Member Group: Members Posts: 137 Joined: 24-August 09 Member No.: 945 |
Please discuss.
Website publication time change Published: Thursday, July 29, 2010 8:35 PM CDT Out of respect to our print edition subscribers and their committment to using The News-Dispatch as their local news source, The News -Dispatch website will now be updated at 5 p.m. daily. While we value our online readers, it's only fair that our loyal, paying customers of The News-Dispatch print edition have top priority when it comes to reading the news. For subscription information, call 219-874-7211. Necessary disclaimer: The views expressed in this post are mine and do not necessarily reflect the views of Paxton Media Group.
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Jul 31 2010, 10:17 PM
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Spends WAY too much time at CBTL Group: Admin Posts: 16,432 Joined: 8-December 06 From: Michigan City, IN Member No.: 2 |
Let me just say this much... This will do nothing to change the News Dispatch's circulation numbers. Maybe I will be 100% wrong, but I think this move will serve to alienate more people from the news, than to bring them back to it locally.
I think the reason philosophically that this move isn't the right one is because it sends the wrong message. In this day and age, the most successful move you can make is to make yourself as active a part of the daily life of people as possible. Today that means being omnipresent. You should be able to track the News Dispatch and react to it anywhere, at anytime. You have to build that connection with people in the 21st century. If you can't be accessed as a seconds notice, you are dead. People want their news at their fingertips, they want to see people's reactions to a story, and they want to be able to leave their two cents, plus they want to be able to argue with the people they don't agree with. Now none of that is possible in Michigan City. Just reading the editors comments from the other day in the HA, they have not even made a real effort to create their own on-line community, instead taking the less effort road. They have no idea if a real on-line presence would work here or not, because they haven't done it. They have no idea if they could make money on-line or not, because they haven't put in the work to get people coming back to their website early and often. All they do it post stories, and that is it. As the kids say, that is a fail. |
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