I don't know if you can be older than Namath and be in the '70's. In fact, Namath's glory years were in '67 through '69, with an improbable SuperBowl win in at the end of the '68 season (in '69).
So if he's older than Namath but in the '70's, I'm thinking Johnny U, Lamonica, or George Blanda.
I admit doing some research to try to find the answer. Heck, research should be rewarded, not frowned upon. Whilst doing my due diligence, I came upon the following:
from
"Jaymar Ruby 'Belts' the Competition," by Phil LorangerQUOTE
The firm had introduced the now-famous brand of Jaymar slacks in 1950. Business took off in 1959, when the company began to advertise its Sansabelt slacks, introduced in 1957, on network television...
The new advertising campaign... will mark a new era for Jaymar-Ruby, a company that has piled up an impressive list of industry "firsts" in its eight-decade history. Jaymar-Ruby was the first: . To introduce the zipper closure in men's slacks; . To offer change pockets on the inside front pocket; . To use the hook-and-eye closure on men's slacks; . To pioneer the Sansabelt slack concept; . To incorporate a no-roll waistband in its product lines; . To offer many of the man-made fibers in its slacks; . To air coast-to-coast local retailer cut-in commercials on television; and . To operate a fully computerized spreading, marking, sizing and cutting system in the industry.
And I also ran into this little ditty written by a MC transplant who casts a rather cynical eye toward our fair city:
"Chinese Broccoli," by LizQUOTE
At some point the semi-lost-soul-Hoosier/part-time-Chicagoan town decided a bit of economic stimulation was needed, so they accepted a bid for one of the country's first outlet malls to be built over by the NIPSCO plant (not a "nuke-ular" plant, though it looks the same as one) and the Jaymar Ruby Sans-a-Belt slacks factory. The outlet mall boasted startling new brand names the likes of which 46360 had never seen before, like Benneton. City folk made Michigan City more of a destination and the mall back by the highway started to fail. Soon the novelty gift store, the creepy hidden video arcade, the Claire's Boutiques, B. Dalton, and the corn dog stand would all be gone. Today the anchor stores are still there (Sears, Carson Pirie-Scott, and JC Penney's) but the bulk of Marquette Mall is abandoned save for an oversized Hallmark shop, a 365-days-a-year Christmas store, and a couple of cell phone stands. I tried to buy shoelaces there this past weekend, just to see if I could, and despite the two or three extant shoe stores, I had to go across the parking lot to Walgreen's...
I had my first swim lessons and my first positive day camp experiences at the Michigan City YMCA down on Coolspring. I was in Polliwogs or Guppies or Silverfish or whatever and have been, as a result of this place, a swimmer my whole life. I also had a gymnastics class here where the instructor, no doubt fourteen though I'm sure I thought she was ancient, was so mad at me once she insisted smoke would come out of her ears. I was terrified. I had a swim at the Michigan City Y just last year and I don't think the locker room had been updated or even cleaned since I was a Polliwog. The pool was fairly disgusting too. Yesterday they had their YMCA charter revoked...
A million other things happened and disappeared here too: Fried's Cat Shelter, whose name became more than ironic when the entire thing was destroyed by fire, the Franklin Pharmacy whose animated neon mortar-and-pestle are now echoed bizarrely in the modern logo of the newly erected Walgreens across the street, the crazy-arc architecture of Al's Grocery Store that became Frank's Nursery and Crafts that became Goodwill that became, I think, abandoned, the hobbit-renovated brick brewery on 8th street that nature has nearly fully reclaimed, the strip mall that came and went at Lake Shore Drive and Lake, the Hot'n'Now burger drive-thru that is now a delicious low-rent Mexican joint. ..
Wherefore art thou, weird old timey Michigan City? Not to worry, the world's most angularly modern library is still thriving, the creepy observation tower still looms atop the depressing zoo, the dunes still roll even in the shadows of teetering apartment developments, and yes, most importantly, the electric trains from Chicago still go right down the middle of the street.
I would have never found those articles had I just used my memory (and the memories of a ten-year-old at that).